About
Helping You Look Good
Let's Talk about SFA
At SFA ALRWH NOVELTIES LLC, we have an incredible eye for what’s missing in the existing handmade craft and souvenir market in the UAE, and a passionate drive to exceed expectations. For over seven years, we’ve dedicated ourselves to delivering more than just products — we create experiences that help our customers capture and cherish their memories, not simply buy a gift.
Since 2015, we’ve been offering an exceptional range of unique gifts, handcrafted souvenirs, accessories, henna art, sand art, and printed T-shirts for men, women, and kids. Every item is thoughtfully designed and carefully crafted to ensure quality, authenticity, and originality.
Our journey began as a small shop and has grown into a thriving business with 15 shops and kiosks across the UAE. Beyond our physical locations, we proudly serve customers worldwide through our Etsy store, YiskaShopBoutique, and our partner website, craftihouse.com.
At SFA ALRWH, our commitment is simple: provide the best service and only the most unique products — because every memory deserves something truly special.


